— Prime your business for greatness —

Marketing won’t save a flimsy business model


Gain clarity, focus, and direction with goal-focused strategies that help you bypass the competition and achieve long term success.


Craft products with market needs, competitive gaps, and the big picture in mind so you can have fun while growing your revenue.


Minimize energy, time and money spent on revolving, draining marketing efforts so you can spend more time doing what you love.

— Expertise —

how may i help you?

Experience merges with an irreverent spirit to help solopreneurs discover genius they never knew they had. Get fresh ideas from a 20+ year veteran with a BBA in Marketing from a top 50 business school and two independent ventures (including a top 1% Etsy shop, FlytrapOnE).

Business Strategy

Reimagine your business and craft a foundation for long term success.

Brand Strategy

Attract customers with a compelling, targeted presentation.

Etsy Strategy

Get fresh ideas in brand and SEO to make the most of Etsy as a venue.

Policy & Operations

Get customer, operations, and legal advice that aligns with your goals.

Product Development

Develop a product mix to maximize profitability and happiness.

General Help

Got a different problem? Get quick answers from a straightforward strategist.

Let’s Get Started…

Tell me about your business and I’ll get back to you within a week. You can also click the green chat box (bottom right) to get help right away.




1. What are your goals for the business?

2. What makes your product or service better than all the others?

3. What describes your biggest customer group?

Buyer Age Range
Marital Status
Household Income

4. What company wins the customers you deserve?

Company Name Website What do they do better than you? What do you do better than them?

5. Which of the following is most difficult for you?

6. Which do you most enjoy?

7. Name 2 companies (not necessarily competitors) you admire and why.

8. What do you need?

9. Anything else you'd like to add?

10. How did you find me?

Etsy ForumsGoogle SearchA FriendOther




What does it cost?



Etsy Shop Quick Look
Customer Service Help
Legal Issues
Product Opinions
General Questions
Level 2


Etsy Shop Reviews
Etsy Strategy
Pricing Advice
Product Ideas
Business Focus
Level 3


Business Strategy
Brand Strategy
Product Development
Competitive Overview
Target Market Definition

If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.

George Bernard Shaw