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  • EtSEO Spectacular: Fresh Ideas For SEO on Etsy

    Never Trust A Guru With His Hand Out There’s a lot of conflicting information out there about SEO on Etsy. You should stuff keywords. You should have short titles. You should copy your title in the description. You should dance with a unicorn by moonlight every other Thursday. Some people toss about “researched” Etsy SEO information like confetti and yet,…

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    Jen Osmon
  • 5 Ways You’re Screwing Up Your Business

    I’ve worked with all kinds of businesses. From countless Etsy shops to solo consultants to $5MM companies to large corporations. I’ve seen both employees and independents fall into a handful of traps that get in the way of their happiness, success, and fulfillment. Here they are. Along with some tips for bitchslapping yourself back to good sense. 1. Hope Hope…

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    Jen Osmon
  • 7 Head Games for Etsy And Solo Gig Success

    For some of us, maintaining emotional distance from our business dealings comes naturally.  For others, it can be more of a struggle.  Especially when our confidence is challenged by negative feedback, an unhappy customer, critical friends and family, and the mistakes we all inevitably make. Removing emotion from business requires one core element: Confidence.  Absolute confidence in our work, our…

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    Jen Osmon
  • A Beautiful Etsy Shop Gets Fresh Ideas for Growth

    Periodically, people who’ve seen me in Etsy’s forums ask for help. I’ve decided (with permission) to start sharing some of their stories here. So the other day, I heard from the charming Helene at HandmadeByLN. She makes handmade yoga bags and other products for a market she calls “Hippie Chic” and “Bohemian”. I received the following email: I see that you are super active…

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    Jen Osmon
  • 10 Incredible Etsy Shops With Fewer Than 100 Sales

    I really don’t get it sometimes. Artists with incredible products not killing it on Etsy. These shops below represent what I’m talking about. Interesting niche items in all price ranges in shops with fewer than 100 sales. And only a few of them opened this year. Some of them have been saved in my favorites for a long time, others…

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    Jen Osmon
  • How to Redesign a Mudroom for Fun, Function, and Lightness

    Moving into this house was 10% more exciting because of the presence of a mudroom. I don’t where you live, but here in Colorado having a mudroom can mean the difference between life and death. Of those not responsible for cleaning the house. Of course in this house, due to the NNI Phenomenon, there’s always the risk of me snapping and losing…

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    Jen Osmon
  • 6 Surprising Ways to Beat Buttholes, Bullies, and Victimization

    Over these last few weeks, Etsy made a lot of changes. Every time Etsy makes big changes, the forums devolve into panicking, complaining, advice, complaining about complaining, accusations of “meanness”, unicorn-bearing mood lighteners, and complainers who complain about the people complaining about all the complaining. It’s a jolly good time. You’ve probably seen this kind of thing happen on social media,…

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    Jen Osmon
  • 11 Creative Ways to Find Your Target Market for Etsy and Small Business

    Your target market includes anyone who buys your products. While most of us have a sense of the broad groups (women, ages 20-60, who like our products), market segmentation (what I’m really talking about here) can help us narrow the field into manageable groups for whom we can: Develop Products Develop Promotional Campaigns Drive Social Media Campaigns Focus Your Brand…

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    Jen Osmon
  • How Even An Idiot Can Make 2-Ingredient Paleo Banana Egg Pancakes

    Part of me wants to punch the people who post this recipe on their perfect food perfect person blogs. Though I’m not Paleo, I do try to eat real food 90% of the time. And I remembered reading about these Paleo egg and banana pancakes and seeing all the pretty pictures and thinking how easy it would be to make them. Bullshit. It’s…

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    Jen Osmon
  • Yummy & Easy Low Carb Zucchini Lasagna Boats

    Sometime in the last few years, J and I became slobs. Truly proper slobs, really. Sweatpants or leggings. T-shirts. Uggs. Scary food like Taco Bell. Fifteen years ago I hardly ever ate processed food, sugar or any manner of other bodily poisons. After coming off a huge weight gain in my 20s, I became a kind of health nazi that left me aggressively avoiding red…

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    Jen Osmon
  • 10 Things Solopreneurs & Etsy Shops Can Do When Business Is Slow

    A lot of shops and freelancers experience a significant reduction in business for certain periods. Some slow down in January, others in April. Some could just about close up shop all summer long. People often attribute these declines things like: The realities are probably more complex and include things like increased competition, diminished demand, seasonal shifts, and plenty more. The…

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    Jen Osmon
  • One Secret Ingredient To Stop Complaining, Victimization, and Self-Pity

    I write a lot about bullies, targets, victimization, and the like.  I expect many people skip over those posts because they think it doesn’t apply to them.  I’m not a victim!  I’m super confident and easy going!  Think again. Most of us feel victimized by something at one time or another. So if you’ve ever done (or ever do) any of…

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    Jen Osmon
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I'M JEN

I create content and tools for creative solopreneurs, Etsy sellers, home makers, and self improvers. You'll get fresh perspectives to help you discover and experience a little more yay every day.

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