About

I’M JEN.

Creative solopreneur.
Relentless idea collector.
Status quo bitch-slapper.

Fresh ideas for creative solopreneurs, Etsy sellers, decor lovers, foodies, and fun-seekers. With off-the-wall home ideas, creative business strategies, and irreverent life skills, you’ll discover an outrageous new way to think, work, and live. Experience a little more yay every day.

— BIO —

Twenty some years ago, a BBA in Marketing fell through the sunroof of my car and landed on a bottle of tequila.

Since then, I honed research, marketing, branding, and communication skills. I traveled a little, read a lot, and explored ideas with moxie. I held several corporate and small business marketing and communications jobs before saying “to hell with this” and starting my own brand consultancy in 2006.

This foundation informs my successful Etsy shop, FlytrapOnE, and helps me coach fellow solopreneurs and everyday people trying to live more satisfying lives. I want to help people break free from the chains of Should to turn “I don’t think so” into “I just did that.”

I live in Denver, Colorweedo with my husband, two dogs, and a very bitchy cat. For fun, I enjoy travel, hiking, reading, cooking, and art.

Pictured here in Rome, 2009
— EXPERTISE —

Trust me. I know what I’m doing.

Top 0.5% of Etsy Shops

With over 24,000 sales, my shop FlytrapOnE ranks in the top 0.5% of all Etsy shops. During the busy season, Flytrap was a top 1,500 shop.

5 Star Customer Rating

On Etsy, FlytrapOnE has a five star rating with over 6,000 reviews. Happy customers are an important part of the Flytrap business strategy.

20+ Years Brand Experience

Professional branding renegade with many success stories and an irreverent method for crafting an effective brand.

Unconventional Coach

My empowering coaching method helps clients reimagine success and unleash brilliance they never knew they had.

BBA from Top 100 University

This foundation offers just enough broad business sense to develop well-informed, targeted strategies quickly and creatively.

Experience Collector

An endless quest for experience delivers innovative content to help you discover unexpected and inspiring paths to success.

Life was meant to be lived, and curiosity must be kept alive. One must never, for whatever reason, turn his back on life.

Eleanor Roosevelt
— GUIDING PRINCIPLES —

A few things I think are terribly important

1

Accountability

Take responsibility for your feelings and actions, regardless of outside influences.

2

Freedom

Celebrate freedom of expression without yielding to false wisdom or cultural norms.

3

Curiosity

Explore all things with an open mind, seeking conflicting viewpoints with moxie.

4

Generosity

Always seek to be generous in spirit, humble in discourse, and graceful in adversity.

5

Happiness

Spread joy and frivolity wherever you go, especially in the most serious environments.

6

Irreverence

Question perceived authority, ensuring innovation and advancement aren’t stunted.